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The Meta Pixel element allows you to track important events within your funnel and automatically send this information to Meta’s Ad Manager (Facebook and Instagram). This is essential for measuring results, creating custom audiences, and optimizing campaigns. What it’s for
  • Trigger Meta Pixel events on specific pages of your funnel.
  • Monitor actions such as views, clicks, leads, purchases, etc.
  • Improve your ad performance with real data.
What you can configure Event Type:
  • Choose which event will be triggered on this page:
Custom → Custom event. You can give it your own name (e.g., quiz_completed, clicked_button) and use it in specific strategies. Lead → Triggers when a visitor becomes a lead (e.g., fills out a form or answers the quiz with contact data). Contact → When the user contacts you (e.g., clicks WhatsApp button, Messenger, email, etc.). CompleteRegistration → When someone completes a full registration (e.g., creates account, fills out registration form). Schedule → When a visitor schedules something (e.g., meeting, consultation, trial class). SubmitApplication → When an application is submitted (e.g., enrollment for mentorship, program, selection). ViewContent → When someone views an important page (e.g., product page, content, offer). AddPaymentInfo → When the visitor enters payment data (e.g., goes to checkout and types card). AddToCart → When the visitor adds a product to cart (ideal for e-commerce). AddToWishlist → When the visitor saves a product to wishlist (rarely used in simple funnels). CustomizeProduct → When the user customizes a product before purchasing (e.g., color, size, version). Donate → When there’s a donation made or intention to donate (ideal for NGOs). FindLocation → When someone searches for the company location or physical unit. InitiateCheckout → When the visitor starts checkout but hasn’t purchased yet. Purchase → When the purchase is successfully completed. Search → When the user performs a search (e.g., within your site or funnel). StartTrial → When the visitor starts a free trial. Subscribe → When someone subscribes to a service or plan. Active: