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The A/B Test function lets you distribute users between two flow paths (A and B) using a defined proportion, helping you compare the performance of different pages, offers, or sequences.

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How it works

You set a percentage for path A. Path B automatically receives the remainder up to 100%. When the user reaches this function, XQuiz chooses a path based on that distribution and continues the flow accordingly.

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How to set up

  1. Add the A/B Test function to the Flow.
  2. Set the percentage for path A in “Percentage A (0–100)”. Path B is calculated automatically.
  3. Connect “A” to the first step of path A and “B” to the first step of path B.
  4. Publish and monitor the results in your funnel or external tool.

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Best practices

  • Define a hypothesis: what outcome are you aiming to improve (e.g., conversion, clicks, retention)?
  • Keep changes isolated: modify just one element at a time for clear results.
  • Time and sample size: run the test long enough and with adequate volume.
  • Avoid the same destination: A and B should not point to the same node; the Builder prevents this link.