The Active Campaign function allows you to automatically send data from leads captured in your quiz directly to your Active Campaign account, an email marketing and automation platform. How to configure
  • Name: Give an internal name for the function (e.g., “Send to Active Campaign”).
  • API URL: Enter the API URL of your account.
Common example: https://YOURSUBDOMAIN.api-us1.com You can find this URL in your Active Campaign account, in the developer settings.
  • API Key: Copy and paste your personal API key. It’s used to authorize sending data.
  • Tags: Add tags you want to associate with the lead in Active Campaign. Separate by comma if you want to add more than one (e.g., xquiz, lead_ebook, fitness_interest).
Send Variables
  • Select the variables you created throughout the funnel (such as name, email, phone, result, etc.).
  • These variables will be sent as custom fields in the contact registration.
Mandatory attention! You must send a variable called email. Without this, the integration doesn’t work, as Active Campaign needs an email address to create or update a contact. Test Integration After configuring everything, click the “Test Integration” button to verify if the data is being sent correctly. When to use?
  • To automate email campaigns based on quiz responses.
  • To segment contacts based on behavior and interest.
  • To automatically feed automation flows within Active Campaign.